A simple commercial artwork made for the food & drink industry. With March and the turn of the season fast approaching I was given this Mother Day brief by David and Jayne over at Yarty. I was able to create a hand drawn piece, featuring elements from an afternoon tea and their fruit cordials. The illustration was used for a email promotion and was sent out to their newsletter subscribers.
For inspiration there are plenty of references available for classic Cream Tea spreads. But I also found some wonderful examples of vintage illuminated wallpaper. The blossoms and branches seemed to fit well with a Spring theme. Plus, Yarty do love to hide a live creature or two in their designs, so these background birds felt like a perfect addition. The deadline was a short one, so I draw everything within Fresco. Adding a limited palette and a fairly light touch with the colour saturation. I also faded the wallpaper detail to hopefully keep everything bright and breezy.
Although it was a shame to lose that detail into the background, we were able to highlight a few sections on the product listings! We already had hand drawn cordial bottles from a previous project, so it was a relatively quick job to bring everything together.
If you would like to see further Food & Drink illustrations i’ll continue to post examples of my work here. If you’d like to commission me for a commercial project, you can also contact me here.